As the first ‘proper’ Christmas after Covid, nothing’s stopping the celebrations this year.

Tesco’s 2021 Christmas campaign “won Christmas” (according to Forbes) – and delivered market-leading results.

It was the most talked-about Christmas ad of 2021 with record-breaking levels of social conversation, we even trended for 72 hours on Twitter in three different ways. Covered by newspapers and TV programmes. It seems our campaign had anti vaxxers up in arms all over a covid passport joke.